Media Releases

BC Tree Fruits Announces New CEO

 KELOWNA, B.C. – The BC Tree Fruits Cooperative Board of Directors are pleased to announce the hiring of Stan Swales as Chief Executive Officer effective yesterday, November 28, 2016. Stan re-joins the Cooperative and brings with him over 30 years of industry experience.

BC Tree Fruits Estimates Record Cherry Crop

KELOWNA, BC – As summer grows closer, so does the abundance of delicious summer fruit from the orchards of BC Tree Fruits Cooperative (BC Tree Fruits) growers, and for the second consecutive year, consumers will see and taste the fruit early. Because of another early and very warm spring, BC Tree Fruits cherries will be in stores early June and don’t worry, there will be plenty!

BC Tree Fruits Enters Beverage Category with Launch of BC Tree Fruits Cider Company

KELOWNA, BC – After nearly 80 years of rich history in fruit production, BC Tree Fruits is entering a new industry with the launch of BC Tree Fruits Cider Company this April.

BC Tree Fruits Asks You To Celebrate With The Locals This Apple Month

KELOWNA, BC – This February, the largest shipper of local apples in Canada, BC Tree Fruits is celebrating apple month.

BC Tree Fruits Partners with Canadian Food Leaders to Celebrate Apple Month

KELOWNA, BC – This February, the largest shipper of local apples in Canada, BC Tree Fruits is celebrating apple month. Some of Western Canada’s top Chefs, Nutritionists, Authors, and food leaders have teamed up with the fruit cooperative to participate in Apple Month, and engage in the ultimate fruit battle.

Apple Season Commences with BC Tree Fruits Apple Harvest

KELOWNA, BC – The sunny Okanagan orchards are buzzing as this year’s BC Tree Fruits apple harvest has begun. The apple season is one of the busiest times of the year for the 520 fruit cooperative growers. Apples are the largest crop grown by BC Tree Fruits orchardists, with this season’s apple harvest estimated at 2.5 million cartons.

BC Tree Fruits Cooperative Celebrates Cherry Season with Local Focus

KELOWNA, BC – The summer fruit harvest has begun in British Columbia and BC Tree Fruits is kicking off this season with a consumer favourite – cherries. To celebrate this year’s crop, BC Tree Fruits has developed a unique campaign with the help of the BC Government’s Buy Local Program.

BC Tree Fruits and Good to Go Contest Winner donate $2,000 to BC Cancer Foundation

KELOWNA, BC – After introducing the unique “Good to Go” contest as part of February Apple Month celebrations, BC Tree Fruits has selected the winning entry and charity that will be receiving funds as part of the contest.

BC Tree Fruits Invites Canadians to Celebrate Apple Month 2013

KELOWNA, BC – The team at BC Tree Fruits is ramping up for a busy February as they celebrate national Apple Month 2013. Several consumer and retailer events honoring apple month will take place in cities across B.C, Alberta, Saskatchewan, and Manitoba through the month of February.

BC Tree Fruits Announces the Start of Apple Season

KELOWNA, B.C. – The orchards lining the sunny Okanagan are preparing for the BC Apple season. Harvest is in full swing and the expected size of BC Tree Fruits apple crop this year is an estimated 2.8 million cartons.

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